Jo’s new book Modern Crewel Embroidery is out now and in stock! Purchase a signed copy and get an exclusive bonus PDF pattern for Jo’s Flower Journey Embroidery!

Reinvent crewel embroidery with colourful wool and cheerful designs that are sure to brighten any home. Jo Avery invites stitchers of all abilities to take on this traditional heritage art and make projects that pop! 15 fresh designs breathe new life into traditional crewelwork embroidery. Includes projects such as pincushions, pillows, wall hangings, hoops and more.

Embroiderers, cross-stitchers, and curious crafters looking to expand their skill set will enjoy the range of hand stitches and instructional illustrations accompanying each design. This hands-on art form is known for being relaxing and you’ll be able to unwind in no time with Modern Crewel Embroidery.

“My modern approach to crewel embroidery offers a range of sampler designs which are perfect for mindful stitching. Create beautiful and useful projects, learn some new stitches and have fun colouring-in with thread!”

Bonus Pattern PDF will be available to download automatically after purchase. On the order confirmation page you will see the download as a coloured box. Or check your emails for an order confirmation which will also include a download link, once clicked the download will begin. If you don’t receive this immediately and have entered the correct email address it will be in your junk folder. If the PDF doesn’t open automatically check your Downloads folder.

Customers in the USA can purchase an unsigned copy from my page on the Morris Textiles store. The same Bonus Pattern PDF offer is available there too!